Welcome to SIMLabChicago, officially founded in 2014 in Loyola University Chicago’s School of Communication.

We are a research lab that focuses on the in-depth study of social phenomena at the intersection of society and technology.

Questions on how to get involved as an affiliate, collaborator, intern, or supporter?

Contact Director Dr. Florence M. Chee


Founding Director, SIMLab

Florence M. Chee, Ph.D


SIMLab Alumni

George Patrick Davet

Research Assistant, Directed Study Student

Interests: Short films and long essays

Sydney O’Hearn

Graduate Research Assistant, SIMLab

Interests: Public relations, writing and video production.

Alexandra Runnion

Research Assistant, SIMLab

Interests: Advertising creative, marketing, and visual communications.

Rebecca Strang

Research Assistant, Directed Study Student

Interests: Game studies and gender studies.

Ava Francesca Battocchio, Research Assistant, SIMLab
Paola Molina, Intern, SIMLab